Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.
What rights do you have regarding your data?
You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address or email address given in this legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.
Who we are
We are a Content and Communication Agency in Healthcare based in Zurich, Switzerland, please see imprint.
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, invoice addresses, professions, etc.).
What personal data we collect and why we collect it
In addition to the access data, personal data is only stored by us when you freely provide us with this information, e.g. in the context of a registration, a survey, a prize competition, a contact query, a subscription to a newsletter or for carrying out an online order. Personal data are also only processed to the extent necessary and only for the purposes to which you have given consent or for legally permissible purposes.
Collection of access data
When you access our website, your terminal automatically transfers data for technical reasons. The following data are stored separately from other data that you may possibly transmit to us:
- Date, time and duration of your visit to our websites
- IP-address that has been assigned to you by your internet provider
- the web page visited
- the user tool (i.e. web browser, operating system) you have used to access the site
- the action that you carried out on our website
- the terms you used in the search engines and in the site search and the search result
- whether a site was successfully accessed or not
- what information was called up (incl. downloads)
- from which server you accessed the website and the website from which you reached the current website
These data are exclusively stored for technical purposes and are not at any time associated with a specific person. The handling of your personal data for the purposes of providing this website and of communicating via this website are carried out on the basis of our legitimate interest pursuant to Article 6 (1) (f) General Data Protection Regulation (GDPR). It is technically necessary for us to process specific personal data (e.g. IP address) in order to provide this website. In order for you to communicate with us, it is necessary for us to handle respective personal data.
In the context of the necessary balancing of interests we have balanced your interest in the respective privacy of your personal data and our interest in the provision of this website and the establishment of contact with one another. Your interest in privacy is outweighed in both cases. If this was not the case, we would be unable to provide this website or to react to your contact query.
You may register on our website as a visitor to get access to our event. You are required to register in order to participate at our event. Without registration, we are unfortunately unable to provide you with services due to legal compliance guidelines.
We process the personal data that you have provided us with in the course of your registration in order to accomplish this. The processing of your personal data is carried out for the purposes of initiating, executing and winding up the corresponding user contract, Article 6 (1) (b) GDPR.
In detail, we process your personal data for the following purposes:
- Checking requirements and payments to access our events;
- Announcements, information and other materials concerning our events;
- To offer your individual access codes;
- The prevention or discovery of misuse and fraud, in particular in the case of vouchers and free tickets.
Various data are required in order to register and get access to our event. The following mandatory details are necessary:
- Your name
- Your email address
- Your company or organisation
- Country and address (place, street, house number, postcode)
- Your profession
- Your academic title and other titles
- Your payment information (depending on payment method: bank account number or PayPal account information)
These data are necessary in order to set up and manage an attendee account for you. Not least we require these and possibly other data in order to be able to respond to possible future queries by you.
We reserve the right pursuant to Section 7 (3) UWG to send you by email information on events and services similar to those that you have registered for. You can object to the receipt of such information via email at any time. Every newsletter email contains the information about how you can unsubscribe from the receipt of future emails.
If you submit queries to us via our contact form, your details from the contact form including the contact data you have provided there like
- First name
- Company or Organisation
- Phone number
- Email address
are saved and processed for the purpose of answering your query. We collect these data in order to be able to accept and process your query, Article 6 (1) (b) GDPR. Insofar as we, as described above, process your data for the purposes of accepting and processing your queries, you are contractually obliged to provide us with these data. Without these data we are unable to accept and process your queries.
Information on cookies, targeting and tracking
We use so-called browser cookies to collect information about your use of our website. Cookies are small text files that are stored on your hard drive where specific preferences and data regarding the exchange of information between our system and your browser is stored. A cookie generally contains the name of the domain from which the cookie data was sent and information about the age of the cookie and an alphanumeric identification sign. Cookies enable our systems to recognize the user’s device and to make possibly existing settings available immediately. As soon as a user accesses the platform, a cookie is transferred to the hard drive of the respective user’s computer.
Cookies help us to improve our website and enable us to offer you a better service that is even-more customised to your needs. They enable us to recognise your computer when you return to our website, to store information about your preferred activities on our website and to orient our website on your individual interests. This includes, for example, advertising that corresponds to your personal interests and to increase the speed with which your queries are processed.
The cookies used by us only store the aforementioned data about your use of our website. This is carried out not on the basis of an assignment to you personally, but by the allocation of an identification number to the cookie (“cookie ID”). The cookie ID is not associated with your name, IP address or similar data that would enable the attribution of the cookie to you. You can find out how to prevent the use of browser cookies in your browser settings.
Our website uses so-called tracking technologies. We use these technologies in order to make our events and services more interesting for you. This technology enables internet users who have already shown an interest in our website to be presented with advertising on the websites of our partners. The display of these advertisements on our partners’ websites takes place based on the use of cookie technology and an analysis of the previous user behaviour. This analysis is carried out using a pseudonym and user profiles with your personal data are not put together.
Should you wish to opt out of this tracking process, you can refuse to allow the setting of a cookie required by this process:
- For example, by means of a browser setting that deactivates the automatic setting of cookies in general.
- Please use e.g. the “Do not track” (“DNT”) option of your web browser.
- Please note that you must carry out this step individually for every one of your terminals and/or browsers.
Should you not wish the use of browser cookies, you can set your browser in such a way that the storage of cookies is not accepted. Please note that in this case you may only be able to use our website on a limited basis or not at all. Should you wish to only accept our own cookies, and not the cookies of our service providers and partners, you can select the setting “Block third-party cookies” in your browser.
The following conversion tracking by third parties may be used:
- „DoubleClick by Google” (Accuen Conversion Pixel)/Google Adwords Conversion Pixel
You can prevent the storage of the cookies by carrying out a corresponding setting in your browser software; however, we expressly inform you that you may not then be able to use the full scope of all of the features of our websites. In addition, you can disable the collection of the data created by the cookies concerning your use of the websites and the processing of this data by Google if you download and install the browser plugin that is available under the following link under the point “DoubleClick” deactivation plugin: You will find further information on data protection and cookies from Google here.
- Twitter Conversion Pixel
You will find further information on data protection and cookies from Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA here.
- LinkedIn Conversion Pixel
You will find further information on data protection and cookies from the LinkedIn Corporation, 1000 West Maude Avenue, Sunnyvale CA 94085, USA here.
- Facebook Conversion Pixel
You will find further information on data protection and cookies from Facebook, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA, here.
- Google Analytics with Conversion Tracking
We use Google Analytics, a Web analysis service from Google Inc. (“Google”), including the function “Conversion Tracking”. Google Analytics employs so-called “cookies”, which are text files that are stored on your terminal and make it possible to analyse how you are using the website, the products that you view and possible purchases that you make. No personal data are collected during this process. The information created by the cookie (including your abbreviated IP address) is transferred to a Google server in the USA and stored there. Google will use this information to evaluate it, to create reports on the website activities and the products viewed or sold for the operators of the website, and to provide additional services connected with the use of the website and the Internet. If applicable, Google will also transfer this information to third parties, insofar as this is legally prescribed, or insofar as third parties process this information on behalf of Google.
You can deactivate Google Analytics by means of a browser add-on, should you not want the website analysis. You can download the add-on here: https://tools.google.com/dlpage/gaoptout?hl=en.
The use of Google Analytics with Conversion Tracking takes place on the basis of our legitimate interest in a needs-based design, the statistical evaluation and the efficient promotion of our website and the fact that your legitimate interests are not overriding pursuant to Article 6 (1) (f) GDPR.
Further tools for the purposes of marketing and optimization
- Google AdWords and Remarketing
We also place advertisements using Google AdWords, in order to draw attention to our services outside the display network. The corresponding advertisements are displayed by Google after a search query on the part of the user.
Cookies are subsequently used to help register on our website how many users reached our website via one of our advertisements. The anonymous statistics that we gain from this process enable us to optimize our advertisements. The cookie is stored with the click on an advertisement
We also use Google Analytics for the statistical evaluation of the data from AdWords. The storage of the cookies can be prevented using the settings of your browser. In this case your visit to our website also does not appear in the anonymous user statistics.
The use of Google AdWords and Remarketing takes place on the basis of our legitimate interest in the efficient promotion of our website, the success monitoring of our advertisements and the fact that your legitimate interests are not overriding pursuant to Article 6 (1) (f) GDPR.
- Google Tag Manager
Google Tag Manager is a solution that enables us to manage various website tags using a single interface. The Tool Tag Manager itself (which implements the tags) is a cookie-free domain and does not collect any personal information. The tool triggers other tags which could themselves collect data. Google Tag Manager does not access these data. If deactivation is carried out at domain or cookie level, this remains in force for all tracking tags that have been implemented using Google Tag Manager.
- Google Webfonts
This website uses the so-called Webfonts to represent the typefaces. These are provided by Google ( http://www.google.com/webfonts/). To accomplish this, your browser loads the required Webfont into the browser cache when the page is called up. This is necessary in order for your browser to be able to display an optically improved representation of our text. If your browser does not support this function, your computer will be use a standard font for the display.
You will find further information about Google Webfonts under https://developers.google.com/fonts/faq?hl=en-GB&csw=1
Transfer of data
In principle, a transfer of your personal information without your prior express consent will only take place in the following cases:
- When it is required for the investigation of an unlawful use of our services or for the prosecution, personal data are transferred to the law-enforcement authorities and if necessary to injured third parties. However, this only occurs when there are concrete indications of unlawful or abusive behaviour. A transfer can also take place when it is necessary for the enforcement of terms and conditions of use or of other agreements. We are also legally obliged to provide information to specific public authorities on request. These are prosecutorial authorities, authorities that prosecute misdemeanors punishable by fines and the financial authorities. The transfer of this data takes place on the basis of our legitimate interest in combating misuse, the prosecution of criminal offences, the safeguarding, assertion and enforcement of claims and the fact that your rights and interests with regard to the protection of personal data are not overriding pursuant to Article 6 (1) (f) GDPR.
A possible transfer of the personal data is justified by our legitimate interests in adapting our business form to economic and legal factors as required and the fact that your rights and interests with regard to the protection of personal data are not overriding pursuant to Article 6 (1) (f) GDPR.
Transfer of data to third countries
The data can in some cases be transferred in the scope described above to countries outside the European Economic Area (EEA). These countries do not have a standard of data protection comparable with the standard of protection within the EU (e. g. USA, China or India). For the protection of your data, those of our group companies and contract partners located outside the EEA to whom data should be transferred, such as foreign representatives, are obligated on the basis of the EU standard contractual clauses for the transfer of personal data to third countries to guarantee adequate data protection.
You will find the EU standard contractual clauses for the transfer of personal data to third countries under the following link:
You will also find information on international data protection under the following link: https://www.lda.bayern.de/en/international.html
Changes of purpose
The processing of your personal data for purposes other than those described will only take place to the extent permitted by a legal regulation or subject to your consent for the change of purpose of the data processing. In the event of further processing for purposes other than those for which the data were originally collected, we will inform you of these other purposes before the further processing and make all relevant information available to you.
The deletion of your data
We delete or anonymize your personal data as soon as they are no longer required for the purposes according to the aforementioned items for which we collected them. As a rule, we store your personal data for the duration of your user relationship with respect to the website.
After the expiry of these periods of notice, the data are deleted, insofar as these data are no longer required due to legal retention periods, for criminal prosecution or for the safeguarding, assertion or enforcement of legal claims. In this case, they are locked. The data are then no longer available for further use.
Pursuant to Article 15 GDPR, you have the right to request us at any time to provide you with information concerning personal data relating to you that we process. You can make this request by sending a postal letter or email to the above address.
You have the right to request us to immediately rectify your personal data if they are inaccurate. To do so, please contact the above addresses.
You have the right to obtain from us the erasure of personal data on the grounds described in Article 17 GDPR. These grounds especially give you the right to erasure if the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed, if the personal data have been unlawfully processed, if we have received an objection to the processing, or the personal data have to be erased in compliance with a legal obligation in Union or Member State law to which our organization is subject. To exercise the aforementioned right, please contact the above addresses.
You have the right to request us to restrict processing pursuant to Article 18 GDPR. This right applies, in particular, to the following cases: When the accuracy of the personal data is contested between the user and ourselves, for a period enabling us to verify the accuracy of the personal data; the user has an existing right to erasure but opposes the erasure of the personal data and requests the restriction of their use instead; the data are no longer needed for our purposes, but they are required by the user for the establishment, exercise or defence of legal claims; the user has objected to processing pending the verification whether our legitimate grounds override those of the user. To exercise the aforementioned right, please contact the above addresses.
You have the right to receive the personal data concerning yourself, which you have provided to us, in a structured, commonly used and machine-readable format pursuant to Article 20 GDPR. To exercise the aforementioned right, please contact the above addresses.
Pursuant to Article 21 GDPR, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning yourself which is based on point (e) or (f) of Article 6 (1) GDPR. In that case, we shall no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.